Next free class Wednesday, October 21

Your town. Your flowers. Your customers.

WholeCut is education, websites and tools for independent florists, so the shop keeps the whole cut of what it earns.

Run the free Visibility Check → Open WholeCut Studio

We teach florists where the money goes,
and build the websites and tools that bring it back.

Featured tool

Your camera roll, ready to post.

Studio starts from a photo on your phone, taken next to the cooler or on somebody's doorstep.

  • The card, the tape, the bucket, gone. The customer's name never goes on your feed.
  • The room behind the arrangement softens. The flowers are left alone.
  • The caption is written for the occasion and the town.
Open WholeCut Studio →

$29 a month. Try it on one photo before you sign up.

A florist's phone photo, cleaned up and captioned. Press play.

Websites

Your own shop online, with your own checkout.

WholeCut builds websites for independent florists. Customers order and pay on your site, and orders to other towns go straight to a florist near the recipient through Floral Concierge.

  • Floral Concierge, for flowers sent to another town.
  • A page for each funeral home you serve, and a sympathy page listing recent local services.
  • Standing orders your customers change or cancel from their own account.
  • Delivery pages for the towns and care homes you drive to.

See one live at greenvillemiflorist.com, a flower shop in Greenville, Michigan.

See what is built in →

All four are built and working today

Three are free. One posts for you.

Find out whether your shop comes up in Google and in AI answers. Read what your wire service took, line by line, in your own numbers. Turn a photo from your phone into a post. Or sit in on the class and do the first two together.

For independent florists
$29 a month

WholeCut Studio

A phone photo becomes a post. Covers the delivery card, softens the room, writes the caption.

Open Studio → Free, monthly

The free class

One hour with your own shop in front of you. We run your Visibility Check together and read a wire statement. Next class is Wednesday, October 21.

Save a seat → Free, no login

Florist Visibility Check

Whether your shop comes up in Google, and whether an AI assistant names you when someone asks for a florist in your town.

Run the check → Free

Wire statement read

Upload a statement and see what it takes, line by line, in your own numbers rather than ours.

Read my statement →

Questions florists ask us

Answered in full, with original sources for you to explore further

Start with your front door.

Run your Florist Visibility Check and see how your shop shows up in your own town. It takes about a minute.

Run the free Visibility Check → Save a seat in the class

Your town. Your flowers. Your customers.